In the realm of creative expression, Joel Bible, a second-year EAST student, embarked on a transformative journey that extended far beyond the classroom. Joel undertook the task of creating a personalized logo and business card designs for Silas’s Tailored Ride, a Western show clothing business founded by EAST graduate Faith Thompson. This project showcased Joel's artistic talent and served as a testament to the practical, real-world applications of design principles within the EAST program.

Joel commenced this endeavor on October 2nd, 2023, and with unwavering dedication and creative finesse, he brought it to fruition on November 29th, 2023, a mere 53 days later. In this relatively short span, Joel demonstrated a remarkable commitment to the project, leaving his mark on Silas’s Tailored Ride.

Joel stated, "I am designing a logo for an EAST graduate's business to launch their brand for western show clothing," before initiating the project. "They're still finalizing key details needed for the design process. We're currently brainstorming the name and branding style. Once those are decided, I'll start on the logo. Upon approval of the design, the client will set up social media accounts and other necessary information for the business cards I'll design."

What set Joel's project apart was the dynamic nature of the design process. Rather than a linear progression, Joel engaged in collaborative workshop sessions with Faith. This process mirrored the intricacies of the real-world design industry, where understanding the client's vision is paramount. The meticulous attention to detail in determining the brand's name and style showcased Joel's commitment to encapsulating the essence of Silas’s Tailored Ride.

Joel's ability to navigate through this dynamic journey exemplifies the practical skills honed within the EAST program. His collaboration with Faith Thompson wasn't just about creating a logo; it was a co-creation of a brand identity that would resonate within the Western show clothing market.

After the collaborative groundwork, Joel seamlessly transitioned into the logo design phase. Joel's artistic creations found a tangible presence on business cards, serving as a visual representation of Silas’s Tailored Ride.

As Joel Bible wraps up his project for Silas’s Tailored Ride, he leaves behind more than just a logo and business cards. He leaves a legacy of creative prowess, collaboration, and an understanding of the nuanced brand creation process. Silas’s Tailored Ride is now equipped with not just a visual identity but a narrative crafted by Joel's artistic endeavors.

In celebrating Joel's success, we also celebrate the dynamic and transformative nature of the EAST class at Northeast Tech. This project exemplifies how hands-on experiences within the EAST program not only cultivate skills but empower students to make a tangible impact in the professional realm. Joel Bible's journey with Silas’s Tailored Ride is not merely a design project; it's a testament to the capacity of students to shape, create, and innovate in the world beyond the classroom.